Alex Colley | Profile

Profile

Join date: Feb 18, 2022

About

Alex Colley is the Co-Founder of dameSpeak, a Kansas City digital marketing agency that leverages AI to deliver measurable growth, efficiency, and ROI. With decades in creative services, she specializes in bridging the gap between human creativity and AI capabilities—helping businesses move from curiosity to strategy.

Originally from Pensacola, Florida, Alex has become one of Kansas City's most active voices in applied AI marketing since relocating in 2013. She holds a BS in Marketing and Advertising from the University of Tampa and an MBA from the University of West Florida.

Alex serves on the KC2026 AI Committee, moderates the AI Roundtable/AI Collective KC, and is a 2018 Women of Distinction honoree. She previously served as Social Media Chair for the Kansas City AI Club and on the Board of the Kansas City Healthcare Communicators Society.

Beyond her professional work, Alex fosters rescue dogs for multiple Kansas City organizations, applying the same pattern-recognition instincts she values in AI to match dogs with their perfect homes. A self-proclaimed crazy dog lady, fun aunt, All-American swimmer, and avid marathoner, she's always ready for the next challenge.

Connect: linkedin.com/in/lexanc

Posts (47)

Sep 3, 2026 ∙ 6 min

Schema Markup: The Most Underrated Tool in SEO and AI Search

Most small businesses have never heard the "schema markup", let alone implemented it — and that gap is exactly why AI tools can't describe, recommend, or accurately cite them. It's the difference between AI guessing what your business is and AI knowing.

Aug 28, 2026 ∙ 5 min

The AI-Driven Marketing Tools Worth Your Budget (and the Ones That Aren't)

Key Takeaways AI adoption in business is now mainstream, not cutting-edge. 88% of organizations report regular AI use in at least one business function, up from 78% a year earlier — but most are still stuck in pilot mode, not scaled use (McKinsey, 2025). Small businesses are catching up fast. 67% already use AI for content and SEO, and 65% report better SEO results because of it (Semrush). The time savings are real and significant. About a third of marketing teams say AI saves them 10-14...

Aug 20, 2026 ∙ 6 min

How to Get Cited in AI Search: A dameSpeak Guide to GEO & AEO

Key Takeaways GEO is measurable, not marketing fluff. Princeton/Georgia Tech research (GEO-bench, ~10,000 queries) found techniques like citing sources, adding statistics, and improving readability can boost visibility in AI-generated answers by up to 40%. AEO and GEO work together but aren't the same thing. AEO structures content so answer engines can extract a direct answer (FAQ blocks, definition-style sentences); GEO is about being selected and cited as a source within a generative answer...