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Creating Accessible Digital Content: Why It Matters and How to Do It  


Picture this: your digital content as a bustling party, but some guests can't get through the door. Not cool, right? That's where accessibility comes in. It's not just about ticking boxes; it's about opening doors to a wider audience, including those with disabilities. The bonus? Better user experience and SEO perks. Curious how to make your digital space more inclusive without losing your mind? Buckle up as we dive into the world of accessible digital content.


Creating accessible digital content: why it matters and how to do it

 

Why Accessibility Matters  

  1. Expanded Audience: By making your content accessible, you're opening doors to a wider portion of the population, including users with various abilities and preferences. It's like throwing a party and actually inviting everyone, not just your cool friends. 

  2. Improved User Experience: Accessibility features often benefit all users, not just those with disabilities. For example, captions on videos can help anyone watching in a noisy environment or trying to secretly binge-watch during a boring meeting. 

  3. SEO Benefits: Many accessibility practices, such as adding alt text to images and using proper heading structures, align with SEO best practices. It's like hitting two birds with one stone, except no birds are harmed, and Google loves you more. 

  4. Brand Reputation: Prioritizing accessibility shows that your brand values inclusivity, which can enhance your reputation and customer loyalty. It's like being the nice kid in school, but with better ROI. 

How to Create Accessible Digital Content (Without Losing Your Sanity) 


Use Clear, Consistent Layout  

  • Maintain a logical reading order (no, "Yoda speak" doesn't count) 

  • Use sufficient color contrast (think less "unicorn threw up" and more "readable") 

  • Avoid using color alone to convey information (sorry, mood rings) 


Provide Text Alternatives  

  • Add alt text to images (no, "picture of stuff" isn't descriptive enough) 

  • Provide transcripts for audio content (because not everyone appreciates your podcast voice) 

  • Include captions for videos (for those who like to read the movie instead of watching it) 


Ensure Keyboard Navigability  

  • Make sure all interactive elements are accessible via keyboard (for when the mouse goes on strike) 

  • Provide visible focus indicators (because playing "Where's Waldo?" with your cursor is no fun) 


Use Proper Heading Structure  

  • Organize content with a clear hierarchy (H1, H2, H3, etc. - it's not a secret code, promise) 

  • Don't skip heading levels (it's not a game of leapfrog) 


Make Forms Accessible  

  • Label form fields clearly (no one likes a guessing game) 

  • Provide error messages that explain how to fix issues (less "Computer says no" and more "Here's what went wrong") 

  • Allow sufficient time to complete forms (not everyone types at the speed of light) 


Optimize for Screen Readers  

  • Use descriptive link text 

  • Provide skip navigation links (because no one likes a navigation marathon) 

  • Use ARIA labels when necessary (it's not a fancy Italian name, but it helps) 


Test Your Content  

  • Use accessibility checkers and validators 

  • Test with actual assistive technologies (no, squinting at your screen doesn't count) 

  • Gather feedback from a diverse group of users  


All Access: Digital Done Right 

Creating accessible digital content is about reaching a wider audience, improving user experience for everyone, and building a more inclusive digital world. By using these practices in your content creation, you will serve your audience better and gain an edge in digital marketing. Plus, you'll sleep better at night knowing you're not excluding a chunk of the population from your digital masterpieces. 


Remember, accessibility is an ongoing process. Stay informed about best practices, regularly audit your content, and always strive for improvement. Your users—all of them—will thank you for it. And who knows? You might even enjoy the process. Stranger things have happened in digital marketing. Reach out today to learn how we can help you create accessible content.  

 

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