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Insights into Reluctance Towards Social App Purchases

Updated: May 8

In the ever-evolving realm of social media, seamless commerce integration is gaining ground, but hurdles still exist. A recent survey conducted by The Influencer Marketing Factory delves into the purchasing behaviors of 1,000 U.S. consumers, shedding light on the dynamics of online shopping preferences and the lingering challenges faced by social apps.

The findings reveal a rising trend in purchases via social apps, challenging the dominance of dedicated commerce platforms. However, the majority of consumers remain cautious. Most prefer the security and reliability offered on shopping platforms over in-stream transactions on social media.

While every social app would love to tap into the potential of in-app transactions, the below insights shine more light on why this hasn’t happened as yet. Trust issues, fueled by concerns over security and scams on social platforms, continue to be a significant roadblock. The path towards a seamless convergence of social media and e-commerce may be gradual, but the evolving landscape suggests a potential shift in consumer attitudes.

For a deeper dive into the survey results and comprehensive data, explore the full report here, or check out the infographic below for highlights. The future of social commerce awaits, and understanding consumer sentiments is the key to unlocking its full potential.

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