Social media is a vital aspect of digital marketing. A recent report in July of 2022 stated that 9 in 10 internet users are now active on social platforms. For business owners, that means social media is a valuable way to reach your audience.
However, it can be hard to keep up with the ever-changing nature of digital marketing and social media. Social trends come and go quickly, which can be overwhelming and make it hard to know where to start.
Here are some tips that may be of some use:
Define your goals. Keep them SMART.
Develop unique strategies.
Post regularly and interact with followers..
Knowing your audience is extremely important when creating goals for social. Your goals need to stay SMART, which will help you keep them organized and provide a helpful framework. SMART stands for:
Specific: Be clear and precise. One goal at a time.
Measurable: Use metrics to track progress to see if your efforts are working.
Achievable: All goals should be within reach of your business. It is okay to start small and work your way up.
Relevant: Your social media goals should play a role in your overall business goals.
Timely: Accountability is crucial; your goals need to have a time limit.
Develop Unique Strategies
When creating your social media strategy, keep in mind where your audience is and where your competitors are posting. It’s best to tackle one platform first and work your way up to others because credibility is precious among consumers. Developing unique strategies for specific platforms can be extremely helpful when boosting interaction, as each platform serves different purposes.
Multiple platforms that are popular at the moment include TikTok, Instagram, and Facebook, but each has its own strengths. TikTok is great for increasing brand awareness, especially by influencers, and gives organic content more potential to go viral . On the other hand, Instagram is great for connecting with your audience on the platform and introducing new products. Every month about 130 million Instagram users engage with shopping content. Facebook is more geared towards engaging with consumers, promoting events, and having all of your business information easily accessible on your profile page. Many consumers stick to just a few social platforms so it's extremely important to determine where your audience is and capitalize on that platform first before venturing to others.
Posting Regularly to Keep Social SOCIAL
It is of utmost importance to post regularly and interact with followers. Consumers value interaction with brands on social media as it makes them feel seen, heard, and understood. In addition, Forbes reported that 73% of consumers would pay more for a product if they love the brand. Having an inviting and active page shows consumers that the business is involved in engaging with its customers. Nothing is worse than asking a business a question and being ignored. Having a very bleak and uninviting tone on social media can deter followers before they take the time to see what your business is, which can be extremely detrimental. Therefore, connecting with your audience on social channels can lead to excellent outcomes.
Digital marketing and social media are incredibly flexible, and trends come and go. We are here for you whenever you are ready! So drop us a line, and let's connect!