The number one piece of advice we can give when it comes to optimizing your website is to do a website audit. You have to know where you are to know where you need to go, right? Luckily, there are a number of free tools out there to help you figure that out. Below are some of our favorites::
Google Analytics: A powerful web analytics tool that provides valuable insights on user behavior and website performance. https://analytics.google.com/
Google Search Console: A free tool by Google that helps monitor and maintain your site's presence in search results. https://search.google.com/search-console/about
SEMrush: A comprehensive SEO tool that provides a detailed audit of your website's on-page and technical SEO. https://www.semrush.com/
Ahrefs Webmaster Tools: A free SEO tool that provides detailed analysis of your website's backlinks, broken links, and search engine visibility. https://ahrefs.com/webmaster-tools
Moz Pro: A suite of SEO tools that includes a website audit tool for identifying technical SEO issues. https://moz.com/products/pro/seo-audit-crawl
Ubersuggest: A free SEO tool that provides an overview of your website's SEO health, including on-page SEO and backlinks. https://neilpatel.com/ubersuggest/
Website Grader by WordStream: A free tool that analyzes your website's performance based on factors such as speed, security, and mobile responsiveness. https://www.wordstream.com/website-grader
GTmetrix: A free tool that analyzes your website's speed and performance, providing detailed recommendations for improvement. https://gtmetrix.com/
Pingdom Website Speed Test: A free tool that analyzes your website's speed and provides recommendations for improving performance. https://tools.pingdom.com/
Woorank: A free SEO tool that provides a detailed audit of your website's on-page and technical SEO, as well as usability and social media. https://www.woorank.com/
By conducting a thorough website audit, you can identify issues that may be impacting your website's performance, user experience, and search engine rankings. By fixing these issues, you can improve the overall quality of your website, making it more appealing to users and search engines alike. A website audit can also help you identify opportunities for improvement, such as optimizing your content, improving your site speed, and enhancing your mobile responsiveness. Ultimately, auditing your website can help you create a better user experience, increase your visibility in search results, and drive more traffic and conversions to your site.
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