The number one piece of advice we can give when it comes to optimizing your website is to do a website audit. You have to know where you are to know where you need to go, right? Luckily, there are a number of free tools out there to help you figure that out. Below are some of our favorites:
Google Analytics: A powerful web analytics tool that provides valuable insights on user behavior and website performance. https://analytics.google.com/
Google Search Console: A free tool by Google that helps monitor and maintain your site's presence in search results. https://search.google.com/search-console/about
SEMrush: A comprehensive SEO tool that provides a detailed audit of your website's on-page and technical SEO. https://www.semrush.com/
Ahrefs Webmaster Tools: A free SEO tool that provides detailed analysis of your website's backlinks, broken links, and search engine visibility. https://ahrefs.com/webmaster-tools
Moz Domain Authority Checker : Check the up-to-date Domain Authority of a competitor, partner, or opportunity directly from the original source: https://moz.com/domain-analysis
Ubersuggest: A free SEO tool that provides an overview of your website's SEO health, including on-page SEO and backlinks. https://neilpatel.com/ubersuggest/
Website Grader by WordStream: A free tool that analyzes your website's performance based on factors such as speed, security, and mobile responsiveness. https://www.wordstream.com/website-grader
GTmetrix: A free tool that analyzes your website's speed and performance, providing detailed recommendations for improvement. https://gtmetrix.com/
Pingdom Website Speed Test: A free tool that analyzes your website's speed and provides recommendations for improving performance. https://tools.pingdom.com/
Woorank: A free SEO tool that provides a detailed audit of your website's on-page and technical SEO, as well as usability and social media. https://www.woorank.com/
A complete website audit helps you identify issues. These problems can impact your website's performance. They can also affect user experience and search engine rankings. By fixing these issues, you can improve the overall quality of your website, making it more appealing to users and search engines alike. A website audit can help you find ways to improve. This includes optimizing your content, speeding up your site, and making it more mobile-friendly. Auditing your website can improve user experience. It can also boost your visibility in search results. This will help you attract more traffic and increase conversions on your site.
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