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5 Rules to Content Writing

When we say the word "content" a lot of different ideas may come to mind. Content includes everything from social media to video to website information to blogs and so much more. It is essential to creating a successful marketing strategy, and while most content is visual, content writing is more important than you may think.


Content writing helps you build a relationship with your audience and overall brand awareness. Plus, it helps establish your business online through search engines and social media - your online presence won't be found without it. Well-written content with clever keywords can help boost your SEO and make your business rank higher when searched than your competition. So, whether you are just posting a simple image or an in-depth video, your content needs the written word to add context and to perform at its best.


Writing specifically for content can be overwhelming, and you may need help figuring out where to start. So, we have compiled five tips and tricks to help streamline the writing process.


Here are five rules to follow when content writing:


  1. Write to your audience.

  2. Be clear and concise.

  3. Stick to one idea.

  4. Stay true to your voice and values.

  5. Add a call to action.


Write to your audience.

This means writing like how you would interact with your consumers. For example, use their voice and euphemisms and tailor your writing to their sense of humor. This will help your content resonate with them on a more personal level. Consumers love when businesses tailor their content to them, making them feel heard and seen.


Be clear and concise.

Keep your writing simple. You want your audience to relate to you and retain something of value from your content. So, steer clear of confusing jargon and keep metaphors to a minimum. You want to be mindful of the consumer’s time, so keeping things short and sweet will be the most useful.


Stick to one idea.

Write specifically about your content at hand. You do not want to confuse your readers by going on tangents or trying to explain multiple topics at once. You don’t want to overwhelm your audience, so try to promote one topic at a time.


Stay true to your voice and values.

At the end of the day, the content you produce should represent you! So stay true to your values and let that shine through in your writing. Don’t try to impress your audience with an expansive vocabulary or formal tone if they don’t speak that way. That will show them that you are trying too hard to be something you are not. Be original. Be yourself.


Add a call to action.

Lastly, always try to incorporate a call to action. Calls to action can help motivate your sales funnel, and oddly enough, consumers want them. Consumers want to be told what to do, and they usually expect a call to action, so give them one!


Content creation is a massive element of digital marketing, and writing for it can be tricky. But we are here for you whenever you are ready! So drop us a line, and let's connect!

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