Key Takeaways Google rewrote 76% of title tags as of Q1 2025 — up from 61.6% two years earlier — but a rewrite is a display change, not a ranking penalty. Title tags remain the #2 on-page ranking factor, according to Moz, right behind content itself. The lowest-rewrite length is 51–60 characters. Titles under 5 characters or over 70 characters get rewritten more than 95% of the time. 63% of rewrites strip the brand name entirely — put it last, after a dash, not first. Title t