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Schema Markup: The Most Underrated Tool in SEO and AI Search
Most small businesses have never heard the "schema markup", let alone implemented it — and that gap is exactly why AI tools can't describe, recommend, or accurately cite them. It's the difference between AI guessing what your business is and AI knowing.

Alex Colley
6 min read


Google Rewrites 76% of Title Tags. Here's What Still Works.
Key Takeaways Google rewrote 76% of title tags as of Q1 2025 — up from 61.6% two years earlier — but a rewrite is a display change, not a ranking penalty. Title tags remain the #2 on-page ranking factor, according to Moz, right behind content itself. The lowest-rewrite length is 51–60 characters. Titles under 5 characters or over 70 characters get rewritten more than 95% of the time. 63% of rewrites strip the brand name entirely — put it last, after a dash, not first. Title t

Alex Colley
6 min read


AI Search Ranking Factors Explained
The Signals That Determine Your Visibility in ChatGPT, Google AI Overviews, and Beyond Beyond Traditional Ranking For two decades, SEO professionals obsessed over Google's ranking factors—backlinks, keywords, page speed, mobile-friendliness. These signals determined who appeared on page one and who disappeared into obscurity. AI search hasn't abandoned these factors. It's layered new ones on top. When Claude decides which sources to cite, when Google's AI Overview selects whi

Alex Colley
10 min read


5 Website Ranking Factors That Matter in 2026
There is no straightforward answer to high-ranking websites. But there are important facotrs to get right.

Alex Colley
4 min read
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