The number one piece of advice we can give when it comes to optimizing your website is to do a website audit. You have to know where you are to know where you need to go, right? Luckily, there are a number of free tools out there to help you figure that out. Below are some of our favorites: Google Analytics: A powerful web analytics tool that provides valuable insights on user behavior and website performance. https://analytics.google.com/ Google Search Console: A free tool b