Key Takeaways Vague pricing, guaranteed rankings, and account lock-in are red flags no matter what an agency says about AI. 73% of small business owners aren't confident their current marketing strategy is working — vetting matters, AI buzzwords or not. "AI search" has become an easy label to bolt onto a pitch. Ask any agency to explain SEO vs. AEO in plain language before you sign anything. Real AI search competence shows up as citation data and schema work — not a rankings

Yesterday's presentation to the dynamic women of Digital Women Kansas City's Minicon 2025 was absolutely unforgettable. It was inspiring to share our "Marketing Carol" framework with a room full of professionals who aren't just curious about AI—they're already leading the charge. Click here to access the full presentation What struck us most wasn't just the enthusiasm for learning about AI, but how sophisticated this audience already was. Our live polls revealed that 54% use